Logo System
Use the correct mark for light and dark backgrounds. Keep it flat, centered and surrounded by space.
Soft. Minimal.Operational.
One Orb. Clear type. Fresh color. A simple identity for the places where your team works together.
One Orb. A little expression.
A violet sphere, a soft cyan glow and two white eyes. The shape and color stay the same. Only the eyes change.
Color System
Clean whites and deep ink keep the product clear. Violet, cyan and mint bring a little energy.
Opaque first
No text on visual noise.
Usage Rules
Opaque plates, simple type and generous spacing keep the brand calm and readable.
Logo Assets
Use less. Make it clearer.
These are the core assets. Pick the logo that matches the background, keep it centered and do not add effects.
Tokens
The palette is quiet by default.
Light mode pairs crisp white with fresh violet and cyan. Dark mode keeps the same accents against deep ink.
--brand-primary
#6750df
#b9acff
--bg-page
#f8faff
#101321
--bg-canvas
#ffffff
#191d30
--bg-subtle
#f3f5fc
#232a40
--border
#e4e8f2
#313951
--text-primary
#222741
#f3f4ff
--text-secondary
#56617b
#bdc7e1
--text-tertiary
#68748b
#92a0bc
Rules
Minimal does not mean empty.
It means removing decoration until only hierarchy, product clarity and useful whitespace remain.
01
Use solid backgrounds. Never place text or logos directly on noisy backgrounds.
02
Pair crisp white and deep ink with fresh violet, cyan and mint accents.
03
Use the light logo on dark backgrounds and the dark logo on light backgrounds.
04
Keep clear space around the mark equal to at least half the mark height.
Need brand approval?
Send the intended placement and asset usage. We will confirm the right lockup and background treatment.